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Finally, proof that there is a funded denial industry!

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default Finally, proof that there is a funded denial industry!

Post by Adrian on 8th December 2009, 11:18 am

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In 1991 the Western Fuels Association, National Coal Association and Edison Electric Institute set up a group called the Information Council for the Environment (Ice). Its founding documents were leaked. The text has been made available online by the scientist Naomi Oreskes. The strategy was spelt out in a document produced by the Western Fuels Association: to "reposition global warming as theory (not fact)".

Ice was given $510,000 to test its messages in key markets, all of which happened to be the homes of members of the energy and commerce or ways and means committees of the US House of Representatives. The purpose was to "demonstrate that a consumer-based media awareness program can positively change the opinions of a selected population regarding the validity of global warming." If it worked, Ice would "implement program nationwide".

It identified "two possible target audiences": "Target 1: Older, less educated males". These people, Ice said, would be receptive to "messages describing the motivations and vested interests of people currently making pronouncements on global warming – for example, the statement that some members of the media scare the public about global warming to increase their audience and their influence … "

"Target 2: younger, lower-income women" … "These women are more receptive ... to factual information concerning the evidence for global warming. They are likely to be "green" consumers, believe the earth is warming, and to think the problem is serious. However, they are also likely to soften their support for federal legislation after hearing new information …"

Ice discovered that "members of the public feel more confident expressing opinions on others' motivations and tactics than they do expressing opinions of scientific issues." Here are some of the messages it tested:

"Some say the earth is warming. Some also said the earth was flat."

"Who told you the earth was warming … Chicken Little?"

"How much are you willing to pay to solve a problem that may not exist?"*

These messages must have worked, because they were later used by Ice in a wider media campaign.

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Adrian
Adrian
Founder and crotchety old git who wanders around in a threadbare dressing gown muttering

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default Re: Finally, proof that there is a funded denial industry!

Post by Mike on 8th December 2009, 4:24 pm

Of course it's not meaningless (and sometimes necessary) to test/confirm the obvious.

"Ice discovered that "members of the public feel more confident expressing opinions on others' motivations and tactics than they do expressing opinions of scientific issues."

Precisely what you would expect given that that only a small percentage of the population questioned know that they have poor sicence backgrounds and hence wouldn't be competent to judge scientific matters. On the other hand, all humans living in society with other humans, have to deal with the motivations and tactics of their fellow humans on a daily basis.

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There is no possibility of social justice on a dead planet except the equality of the grave.
Mike
Mike

Posts : 484
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Age : 73
Location : Step by Step Farm, Berkshire Mtns, Massachusetts, USA

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default Re: Finally, proof that there is a funded denial industry!

Post by Wilhelm Von Rhomboid on 8th December 2009, 5:01 pm

If you want proof of the funded denial industry, just google 'Idso'.

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Wilhelm Von Rhomboid
Wilhelm Von Rhomboid

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